Online shopping, including both computers and mobile devices, now accounts for more than half of all shopping in the UK, new research has found.
According to a report by Mastercard, only 43 per cent of spending is now done in stores, and of the 57 per cent that's spent online, 27 per cent is done through mobile devices.
Most often, people buy clothes and accessories. Food and beverage is the second most popular category, with 45 per cent of UK shoppers buying something to eat or drink with their mobile device - which is also the highest percentage in all of Europe.
The vast majority buy items from their sofa (80 per cent), but there have been a few instances of impulse shopping, with people buying stuff while laying in a bathtub (six per cent).
Janne Karppinen, Head of Retail at Mastercard UK, said: “Technology will have an increasingly important role in helping retailers woo shoppers back to the high street. The most successful stores are always gearing themselves around the overall shopping experience. These shops are becoming places to interact and personalise products rather than simply a place to buy things. We expect to see this trend to grow as smaller retailers realise they can offer something the online world can’t.”
Image Credit: StockSnap / Pixabay