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Salesforce acquires Tableau in billion-dollar deal

(Image credit: Image source: Shutterstock/MaximP)

Salesforce has announced a multi-billion dollar deal to buy big data company Tableau Software.

The $15.3 billion all-stock purchase appears to be Salesforce’s biggest acquisition ever, at a premium of 42 per cent, or $177.88 per share. 

The deal is expected to be completed by the end of the third quarter.

Tableau will continue to operate independently, with Adam Selipsky remaining in the CEO position. Headquarted in Seattle, Tableau has 86,000 business customers worldwide, including Charles Schwab, Verizon, Schneider Electric and Netflix.

Salesforce now expects its 2020 adjusted profit to be in the range of anywhere between $2.51 and $2.53 per share. Tableau’s shares rose 35 per cent after the deal was announced, hitting $169.50.

Salesforce’s shares, on the other hand, fell five per cent, to $156.43.

Market consolidation seems to be continuing, as this announcement came mere days after Google announced the acquisition of Looker for $2.6billion.

Google said the acquisition would strengthen its data game, and give customers a more consistent way to define business metrics, with the company planning on adding Looker's services to its Google Cloud portfolio.

Image source: Shutterstock/MaximP

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.