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Salesforce announces new UK CEO

(Image credit: Image Credit: Salesforce)

Salesforce (opens in new tab) has announced that Dame Jayne-Anne Gadhia will become its new UK and Ireland CEO.

Dame Gadhia will take up her new post from October 1, with the company saying it hopes she will be “leading the business through its next stage of growth”.

Prior to joining Salesforce (opens in new tab), Jayne-Anne was Chief Executive at Virgin Money for 11 years (2007 – 2018), and was recognised in the New Year’s Honours for her contribution to financial services and women in the finance industry.

“Jayne-Anne is one of the most respected CEOs in the UK and we are thrilled to welcome her to Salesforce,” said Marc Benioff, chairman and co-CEO, Salesforce and Keith Block co-CEO, Salesforce (opens in new tab).

“The UKI is our largest market outside the US and with Jayne-Anne's leadership we are well positioned to move into the next stage of growth and success for Salesforce, our customers, partners and communities."

She is the founder of the start-up Snoop, as well as the co-founder of Virgin Direct in 1995. Also, she  spent six years at Aviva (previously known as Norwich Union).

In November 2016 she was appointed as the UK Government’s Women in Finance Champion, and in July 2017 she became a founder member of its Business Diversity and Inclusion Group. In 2018 she was named Leader of the Year at the Lloyds Bank National Business Awards. She was made a Dame in the 2019 New Year Honours list.

“This is a different kind of business, with deeply held values and a true focus on transforming the experience of every customer through cutting edge technology,” she commented.

“I’m looking forward to working with the team as we continue to invest and support Salesforce’s growing customer base in UKI.”

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.