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Salesforce has integrated the collaboration app Quip into its core products

(Image credit: Image Credit: Gil C / Shutterstock)

Salesforce has released new updates to its core products that allow users to utilise the work collaboration app Quip right from within its own service.

The company purchased Quip for $750 million in August for its collaborative word processing and spreadsheet apps that also include messaging features similar to those offered by Slack.

After the latest updates, Salesforce users are now able to create and edit Quip documents directly from within the company's products. They are also able to link data from Salesforce to Quip spreadsheets. In a press briefing last week, Quip CEO Bret Taylor said: “All this free-form, brainstorming and knowledge, could be attached to the database record in Salesforce... It really means Salesforce could be that source of truth.”

Through the use of a work collaboration tool such as Quip, Salesforce is able to offer its clients an alternative to Microsoft Word and Excel that is already included in its core products. This also allows users to work with financial and other data that was previously inaccessible which means they will be able to accomplish more using Salesforce.

The financial services firm Cowen & Co. has even made the argument that Salesforce could potentially launch a new stand-alone product called Productivity Cloud by utilising the technology behind Quip.

Derrick Wood, an analyst at the firm released a note in which he outlined the potential of such a move, saying: “Productivity is a large $25 billion market (2019) with incumbent Microsoft holding majority market share, along with several newer vendors including Google, Slack, Evernote and others.

"We think this acquisition will help to materially boost Salesforce's calculated total addressable market.” 

Image Credit: Gil C / Shutterstock

Anthony Spadafora
After living and working in South Korea for seven years, Anthony now resides in Houston, Texas where he writes about a variety of technology topics for ITProPortal.