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Tablet sales are finally improving

(Image credit: Lenovo)

The Covid-19 pandemic and the subsequent lockdown has forced people to spend more time at home than ever before. And as a result, tablet sales are on the rise, claims a new report from Strategy Analytics.

Consumers and professionals worldwide are turning to new tablet devices for entertainment, work and education, driving an expected rise in global sales (opens in new tab) of one percent year-on-year.

In total, Strategy Analytics expects 160.8 million tablets to be sold worldwide this year.

Despite the rise, however, the firm believes tablet sales are “likely to remain plateaued” over the coming years, while devices that can compete with notebook PCs (such as 2-in-1s) more seriously could achieve stronger results.

Further, for the first time ever, consumers are more interested in a larger form factor, with the majority of tablets sold this 10’’ and greater in size.

“Productivity is a key driver in these trends, but let’s face it: quarantine is boring and streaming video is always better on a larger screen. Even low-cost entertainment slate tablets have caught a piece of the boom in tablet demand,” said Eric Smith, Director at Connected Computing.

“Small sized tablet demand is declining as large smartphones/phablets continue to put pressure on small tablet demand. Accordingly, tablet vendors have focused their portfolios on the 10" to 13" segment and notebook sizing has moved to 13" and beyond for the most part."

"In addition to the shift toward larger screen sizes, detachable tablet shipments have more than doubled from 17 percent tablet market share in 2017 to 40 percent in 2020.”

Sead Fadilpašić
Sead Fadilpašić

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.