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Technology is more important than ever for big business

communication technology
(Image credit: Image source: Shutterstock/violetkaipa)

Large companies believe technology will play an even more central role in their success this year, an analysis of annual reports from FTSE 350 companies suggests.

According to consulting firm Accenture, technology was among the most discussed topics in reports these companies put out in 2019 and 2020, with discussions around technology growing by 50 percent year-on-year.

Running the annual reports through its Natural Language Processing (NLP) tool, Accenture discovered technology was the joint-fifth most-discussed topic, accounting for 16 percent of material.

That may not sound like much, but the only topics that received more air time are mandatory: tax & profit (58 percent) and financial reporting (41 percent). Fraud (16 percent) and efficiency (16 percent) were discussed as frequently as technology.

Breaking down technology as a topic (opens in new tab), Accenture found that cloud computing, IoT technologies, DevOps, cloud infrastructure, intelligent automation, robotics and AI were the most popular areas. All of the FTSE 350 “strong performers” mentioned cloud virtualization technologies.

Traditional sectors - such as transport, construction and banking - demonstrated the greatest increase in interest. Software, telecoms, media, medical and utilities sectors, meanwhile, devoted the largest parts of their reports to technology.

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.