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Western Digital acquires Upthere to add cloud storage features to its hard drives

(Image credit: Image Credit: Everything Possible / Shutterstock)

In an effort to add a cloud component (opens in new tab) to its physical storage business, Western Digital has announced that it has acquired the cloud storage company Upthere. 

Upthere was founded in 2011 and its app Upthere Home appeared on the App Store and Play Store in 2015.  Since then though, little has been heard from the company and it appears as if its app had a difficult time competing against the likes of Google, Apple and Microsoft in the cloud space. 

Upthere will continue to operate on its own and Western Digital (opens in new tab) has yet to announce plans to integrate the company's cloud offerings with its physical backup drives.  However, it will develop new features for its existing apps and also create new products. 

According to Western Digital, the acquisition of Upthere “will enhance Western Digital's consumer products portfolio with new cloud-based offerings.”  While this statement is surprisingly vague, it could point to some form of integration further down the line. 

It has become increasingly difficult for new players to make a name for themselves in the cloud business as Google, Microsoft and Amazon have continued to strengthen their own cloud offerings in recent years. 

However, Western Digital is known worldwide and the company has a strong reputation when it comes to providing physical storage.  Though a tie-in between its physical drives and the cloud could be just the thing to help it break into the space. 

Image Credit: Everything Possible / Shutterstock

After getting his start at ITProPortal and then working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches to how to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.