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Apple iOS 7 review


  • Fresh design
  • Heightened security
  • Wonderful improvements to Control Centre
  • Good work with multitasking bar


  • Missing photo management capabilities
  • Quirky implementation of blocked numbers


  • +

    Fresh design

  • +

    Heightened security

  • +

    Wonderful improvements to Control Centre

  • +

    Good work with multitasking bar


  • -

    Missing photo management capabilities

  • -

    Quirky implementation of blocked numbers

Launching iOS 7 for the first time feels like stepping into some faraway land. It reminds me of the moment Dorothy first finds herself in Oz. She feels uncomfortable in this foreign world, yet it's mysterious and fantastical. There's a moment of hesitation, of maybe wanting to go back home where everything will be safe and predictable, before she finds her footing. The draw is too great to turn back.

Apple's iOS 7 shimmers and glides. The so-called flat design looks cold initially, but soon seems cutting edge. Dive into the settings, and you'll uncover wonderful improvements in security. A new "share sheet" comes off as much more intuitive than the buttons we've come to know so well. Everything's different, but this is a time for closing your eyes, making the leap, and embracing change.

Yes, several of the changes mimic Android. But why deny iPhone and iPad owners of features that set the bar? I don't mind seeing best practices implemented wherever they make sense, and in iOS 7, they do. This is one mobile operating system that has blossomed into adulthood, and everyone with a compatible device should be excited to install it and explore it.

The basics

iOS 7 is available to install on compatible Apple devices, namely the iPhone 4 and later, iPad 2 and later, and fifth-generation iPod touch. For a model-by-model list, see our complete list of devices that will run iOS 7. The iPhone 5C and iPhone 5S will come with iOS 7 already installed on them.

Not all iPhones will get every single new feature, because some older phones aren't capable of them. For example, the iPhone 4 does not include Siri, and thus won't see any of the improvements made to Siri. The most exciting changes, however, are universally applicable across all devices, and I honestly don't think iPhone 4, iPhone 4S, and iPhone 5 owners are missing out on anything massive.

Apple released the final code for iOS 7 on 18 September, and it's free to download to any compatible device. There are a few ways to download it, and you'll want to back up your device before you do! We have a complete set of instructions in our step-by-step guide on how to download iOS 7. If you're ready to roll now, just go to Settings > General > Software Update to install the new OS.


iOS 7 looks stunningly different. The stark differences between iOS 6 and iOS 7 are most apparent when you look at before and after images back-to-back. You'll notice a lack of 3D. Icons sit in a flat layer that seems to hover just above the screen's background – and changing the wallpaper to suit the new design is a must in my book. (Experiment: Set that old water droplet wallpaper behind the new app icons, and watch the horror of the two worlds colliding).

The design of iOS 6, and really all versions of iOS prior to version 7, had icons that looked like buttons. As some design experts have pointed out, there's even an imaginary outside source of light that shines down on the app icons. It’s a skeuomorphic design, and buttons look like they are what they represent, rather than just images on a screen. In iOS 7 that external source of light casting shadows and so forth is gone. The new look evokes computers and a true digital experience that has little to do with real-world physicality.

The Calendar app icon is the perhaps the best example. Its background is solid white with no shading or shadows. Other icons, such as those for Settings, App Store, and iTunes Store, have some colour change from top to bottom, but it's subtle and not meant to look like light is coming from outside. Rather, the colour gradation seems to be coming from the apps themselves, almost like they are softly glowing.

Interaction and controls

I love the new control centre in iOS 7. iOS 6 didn't have much of a control centre to speak of, but if you double tapped the home button while the phone was locked, you could access a few buttons for your music or media: Play/pause, skip forward or backward, and AirPlay. In iOS 7, a fully formed control centre is just an up-swipe away at any time, whether the phone is locked or not.

Here you'll find quick access to the media buttons, as well as a screen brightness slider, Bluetooth, Wi-Fi, flight mode, "do not disturb," and rotation lock on/off switches. There’s also a shortcut to the timer, world clock, alarm, and stopwatch, along with a shortcut to the camera.

I'm not convinced that leaving the Bluetooth button accessible while the device is locked is a good thing, but the overall utility of having a true control centre in the first place is definitely a huge step forward.

App folders look totally different when you open them and arrange icons in them. Tap one, and it spreads across the screen, much larger than before, to reveal multiple pages of apps within any folder. No more 12 app limit. I wanted to see if there was a limit, but when I got to 45 apps in one folder, I quit trying. These new folders are certainly expansive.

One of the most Android-esque features is iOS 7's revamped multitasking bar, which now shows a preview of all your open apps, rather than just the icons for them. Swipe the multitasking bar left and right, and it flows gracefully, rather than showing the next set of apps that fits on the screen and then coming to a halt as it did in iOS 6.

A new notification centre in iOS 7 shows your daily summary: Appointments and reminders for the current day, as well as a summary of what's happening tomorrow. That's only the first tab, though. The next two, labelled All and Missed, show custom notifications from whatever apps you want to include.

iOS 7's look and feel will grab your attention, but once the wonderment wears off, you should get to know some of the new features because many of them are worth using but aren't turned on by default.


iOS 7 has a lot of great security features and enhancements, so many in fact that this OS is easily the most secure of any Apple has released for mobile users to date.

My favourite security feature prevents advertisers from tracking your web history and showing you targeted ads. It doesn't stop ads full force, but it does prevent them from being cherry-picked based on what advertisers learn about you from your online history and searches.

This same feature (called Limit Ad Tracking, found in Settings > Privacy > Advertising) includes a reset button for essentially assigning a new anonymous ID to your device, which is another layer between you and what advertisers learn about you based on your iPhone's or iPad's activities.

Another great privacy feature is the ability to block any phone number from calls, text messages, and FaceTime requests. Unfortunately, it's not implemented that well, and is easy to miss entirely. It's hidden in the Settings under either FaceTime or Messages – not anywhere near the actual phone controls. And, to block a number, you have to have the number entered into your Contacts.

So imagine you receive a robo-call from a marketing firm and want to block future calls and texts. You'd have to first create an entry in your address book for the agency and then go into the settings and block the number. This creates another messy situation if you sync your Contacts to other apps and services because you'll now have a person that you don't even want in your list at all.


Another concept that iOS 7 borrowed from Android (as well as apps like Bump) is a new way users can share photos, contact information, and a few other kinds of data. "Share sheets" still offers the tried-and-tested options, like posting a photo to Facebook and Twitter, or sending it via email, but now also includes AirDrop. AirDrop lets you wirelessly connect two iOS devices, much as you might network two or more computers to share files.

If your iPhone and iPad-toting friends are running iOS 7, you can connect your devices via Wi-Fi or Bluetooth to send one another pictures, videos, phone numbers, and so forth – no more attachments via email or text messages when you're in close proximity. It doesn't take much imagination to see AirDrop's usefulness and convenience.

Photos and camera

Don't get your hopes up too much concerning the revamped Photos app. The albums are much better now that they display images grouped by date, but the Photos area continues to disappoint me. You can't name photo files, rearrange them, add captions, or tag them in iOS. You can't change the cover image on an album.

The photo editing tools are still fairly limited. New preset filters similar to those in Instagram and the Twitter mobile app are underwhelming, seeing as users came to rely on separate photo editing apps long ago. The ability to shoot photos in a square aspect ratio, on the other hand, is better than some have let on. Profile pictures for online accounts are generally square, so iOS 7's default makes it easier to take a good headshot in the first place, rather than crop it later. A few tweaks help the panoramic feature in the camera work a little better, but the panoramic capability itself isn't new to version 7.


Digging around iOS 7, particularly in the settings, I found five largely overlooked features new to iOS 7 that I really liked. They don't look sexy, but some, such as the ability to turn on closed captioning or subtitles by default for all videos that have them, are very helpful if you need them.

We saw a lot of changes to Keychain coming soon to OS X Mavericks, and many of them will apply to iOS users, too. Keychain is Apple's next-best-thing to a dedicated password manager, which will now work via iCloud across iOS devices. In other words, your passwords and login information can sync – but Keychain can't generate secure passwords on your phone, meaning it’s still necessary to make up passwords for apps.

A QR code reader has been added… to Passbook of all places. We think it would have been better to incorporate it into the camera itself or mobile Safari. Heck, why not both?


Apple’s iOS 7 is a clear winner. Unlike previous releases of iOS, when some users really did have to make a decision about whether to install them (remember the debacle when iOS 6 nixed Google Maps?), upping to iOS 7 isn't much of a question.

You should download it and install it (be sure to back up your device first, though), explore it, tinker with its settings, and develop your own opinion about the design. But let it warm on you, first. You might find yourself initially turned off by the look, but in little to no time, this new world will quickly feel like a second home.