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Squarespace website builder review 2021

The easy way to get a beautiful website in a matter of hours

Squarespace logo
(Image: © Squarespace)

Our Verdict

Squarespace is a great website builder for those uninterested in website coding. It takes some practice to get used to the editing flow, but once you do, a gorgeous website is easy to make.

Pros

  • Stunning templates
  • Good integration with marketing tools
  • Mobile-responsive themes

Cons

  • Lacks autosave
  • Has an initial learning curve

Squarespace is an all-in-one website building and ecommerce platform. With Squarespace, you can build a website from pre-built templates and drag and drop elements onto your pages. It also offers advanced website analytics, fully integrated ecommerce features, and a portfolio of third-party extensions to help you build the perfect site.

According to BuiltWith.com, there are 2.56 million websites based on Squarespace today. It’s the most popular website builder in the US, Canada, and the UK.

Squarespace review: Snapshot

In this Squarespace review, we outline why it’s one of the best website builders available today, highlighting where the service is strong and where it could use some improvement.

In summary, Squarespace offers better template designs and more tools for customizing your site than competitor Weebly, but it falls behind Wix in versatility, third-party app support, and page load speed.

Score: 4/5

Read on for the full review. 


Squarespace's competitors

How does Squarespace compare to its main competitors?
SquarespaceWixWeebly
Score4/54.5/53.5/5
ProsCool, modern designs - Edit pages on-the-go - Sophisticated blogging toolsPowerful editor - Has the most templates - Third-party app marketSimple editor - Good set of third-party apps - Mobile-friendly sites
ConsPages load relatively slowly - Best suited for small sites - No autosaveTemplates often require tweaking for mobile - Can’t swap templates - More expensiveLimited drag-and-drop functionality - Manual backups only - Cheapest plans have very limited storage
VerdictThe best designs but lacks customizabilityThe all-around best website editor for SMEsAn easy-to-use editor that lacks the power of Wix and Squarespace
View dealsVisit siteVisit siteVisit site

Key features

Squarespace packs a lot into its plans. You get unlimited storage and bandwidth across the board, and a free domain for the first year on all annual plans. It has robust blogging tools, ecommerce support, email campaigns, social media integration, marketing analytics, built-in SEO tools, and support for third-party extensions.

Squarespace’s most touted feature is its excellent templates. There aren’t many of them—around 60 in all—but they’re all modern and cohesive, and look great. Unlike with Wix, you can switch between templates at will, and your website will work perfectly well on mobile devices without requiring any tweaks.

Squarespace has good search engine optimization, so you don’t need to do much additional work to get your site to rank well on Google. Squarespace automatically creates search-engine-friendly URLs and Google sitemaps for you, and there’s a tool for seeing exactly how your pages will be displayed in search engine results.

Squarespace: key features and highlights

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Squarespace's templates

Squarespace designs are typically image heavy or minimalist (Image credit: Squarespace)
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Squarespace's analytics settings

Squarespace analytics can show you where your traffic is coming from and how well it’s converting into sales (Image credit: Squarespace)
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Squarespace's onboarding wizards

Squarespace has a great onboarding wizard for creating an online store (Image credit: Squarespace)
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Squarespace's website editor in use

The Squarespace editor has contextual menus that keep the interface clean (Image credit: Squarespace)
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Squarespace's mobile editor in use

You can check how your website will look on mobile by switching to the mobile view (Image credit: Squarespace)

Squarespace’s website editor appears to be polarizing; people either hate it or love it. We like it, for the most part. Menus are mostly hidden until you click on a part of a web page you want to edit, so it’s a tidy interface that helps you focus on the things that matter. 

At first, though, it can be a little confusing to understand how to add elements to a page. There’s no autosave function, and it can be frustrating if you have something particular in mind that doesn’t fit the template. You can’t drag and drop elements anywhere on the page like you can with Wix. Instead, you’re limited to keeping elements arranged in a hidden grid.

For some users, these enforced boundaries are a positive, as it ensures your website follows web design best practices. But if you have a very specific vision of how each page should be arranged, Squarespace might leave you lacking.

The ecommerce features of Squarespace are as slick as its templates. Interestingly, you can choose a cheap plan that charges you 3% per transaction, or forgo the transaction fee altogether by opting for a more expensive plan. You can sell an unlimited number of products, accept donations, take restaurant bookings, create promotional pop-ups, and sell gift cards. In the US, you can take your selling offline with the Squarespace app. 

Squarespace's ecommerce features feel well thought out. It’s not quite as powerful as a dedicated ecommerce solution like Shopify, but it’s close. You get inventory management, order management, flexible product variants, customizable checkout, customer accounts, and member-only pages.

Besides selling products, you can use Squarespace Scheduling to allow visitors to book time with you or your employees. With this calendar-based feature, clients can book appointments with you from your website, Facebook Business page, or Instagram. 

Some of the best ecommerce features of Squarespace are reserved for the most expensive Advanced Commerce plan. It enables you to offer advanced shipping, discounts, and subscriptions, and is the only plan that includes abandoned cart recovery. This, however, is a feature that Wix offers on all its ecommerce plans.

What’s new?

In April 2021, Squarespace switched from version 7.0 to 7.1. This was a significant update that expanded the features of the website builder. You can now add pre-built sections to any page, choose from a variety of customizable header and footer layouts, and globally change the font and color scheme of your site while giving certain sections their own style. 

Importantly, sites now adapt to mobile view automatically without you needing to make mobile-specific style changes. Competitor Wix doesn’t do this, so designing for mobile is faster with Squarespace than with Wix.

Some of Squarespace’s features aren’t available on version 7.1, such as the ability to switch templates. The Developer Platform is also not available on version 7.1 sites. This leaves users who are running a version 7.0 Squarespace website in a difficult position, unsure if they can or should upgrade to version 7.1.

Pricing

You can check out Squarespace for free for 14 days, but you won’t be able to put your site live without buying a plan. Squarespace has four plans—Personal, Business, Basic Commerce, and Advanced Commerce. You can choose to pay monthly or annually, with annual payments receiving a discount of 25 to 30%.

Even the cheapest Personal plan (from $12 a month when paid annually) includes unlimited bandwidth and storage. Ecommerce is possible with the Business plan (from $18 a month), but you need to pay a 3% fee on all transactions. Basic Commerce (from $26 a month) removes this transaction fee, and the Advanced Commerce plan (from $40 a month) adds abandoned cart recovery and the ability to sell subscriptions.

Squarespace's pricing plans
PersonalBusinessBasic CommerceAdvanced Commerce
Cost per month$16$26$35$54
Cost per year$144$216$312$480
Unlimited bandwidth and storage
Advanced Website AnalyticsX
0% transaction feesXX
Abandoned cart recoveryXXX

Testing Squarespace

In order to comprehensively compare Squarespace to the competition, we analyzed a series of its features and tools to see how it performed. This included both its uptime and its response time, as these factors are key when taking website building into account.

How good is Squarespace's uptime?

a graph showing Squarespace's uptime

Squarespace achieved a 100% uptime result in our testing (Image credit: Squarespace)

A website that’s unavailable from time to time is terrible for your sales and reputation. We measure website builders’ uptime by testing them over 2,000 times over a seven-day period to check if websites are available at all times.

Squarespace didn’t disappoint. At no point during our testing did our test website become unavailable. A more conclusive uptime test would require months or years of continuous testing, but it’s still good to see these results.

How responsive are Squarespace sites?

a graph showing Squarespace's response times

Squarespace’s response times were fairly inconsistent in testing, suggesting sites may occasionally load slowly for visitors (Image credit: Squarespace)

Your website might look great, but if it doesn’t load quickly, then visitors will go elsewhere. One metric we use to understand how quickly a website will load is response time. We created a basic Squarespace website and proceeded to load it over 2,000 times over a seven-day period.

Our Squarespace site responded within 432ms on average, but in some cases, it took up to 1.39s. Over the course of the testing, response times saw a number of spikes, suggesting that a Squarespace website may sometimes feel sluggish for your visitors.

Alternatives to Squarespace

Squarespace wins the beauty contest, and its designs are all mobile-responsive. Templates are all minimalistic, cool, and sophisticated.

While its plans can be slightly more expensive at first glance, they typically include more features. This means pricing is broadly in line with that of other website builders. But for entrepreneurs on a budget who don’t need an extensive range of features, Weebly’s prices can’t be beaten.

Squarespace doesn’t offer as many payment processors as most other website builders. You can use Square (which includes Apple Pay), PayPal, and that’s it. This is one reason Squarespace is dwarfed by Wix in international markets.

Squarespace customer support, in our testing, has been great. We got fast, knowledgeable replies to our queries. But Wix wins this round again, as it offers phone callbacks to all users and 24-hour ticket support. 

In short, all three of these top website builders have their audience. If you’re a beginner but want to maintain creative control over your site, consider Wix. If you’re building a small business website, Weebly can offer a professional site at a low cost. And if you want an appealing website for a creative blog or photo-centric portfolio, Squarespace is the clear choice.

Learn more about the other two website builders in our comprehensive Wix review and our full Weebly review. You can also read about how all three compare in our Wix vs Squarespace vs Weebly feature, and which of Wix and Squarespace comes out on top in our Wix vs Squarespace comparison.

Squarespace's features compared to the competition
SquarespaceWixWeebly
Responsive themesYesNoYes
Design assistantYesYesNo
SupportEmail; live chat Mon–Fri24-hour ticket and phone callbacksEmail; live chat and phone with a Pro account
Basic plan$12 a month$14 a month$9 a month

The verdict

Squarespace’s designs are mostly visual, so they work best when you have great images of your products and services. We like that the templates are mobile-responsive, so you don’t have to build a separate site for mobile users.

The drag-and-drop editor is uncluttered, but doesn’t give you complete control over where you can place elements. Some features are hard to find at first, so there’s a certain learning curve. However, once you get to grips with how the editor works, it’s pretty powerful.

Squarespace isn’t the cheapest website builder, but it includes great features across the board, such as unlimited storage and bandwidth. On the other hand, we’d like to see abandoned cart recovery also available on tiers other than the most expensive one.

Squarespace has great blogging tools. It’s arguably better than WordPress if your blog features a lot of images. You can manage your blog from the blog app, and there’s support for multiple contributors.

For business, Squarespace includes some useful features so you don’t have to turn to third-party solutions. Email campaigns, SEO tools, and built-in analytics are all available, making it feel like a complete solution for SMEs. But the Squarespace extensions store is limited, with fewer than 30 third-party apps to choose from. Still, we feel they’re better curated than Wix’s apps, which are a mixed bag.

In summary, Squarespace is the best website builder for people who value great design and want their content to look its best.

Further reading on website builders

If you're keen to find out more about Squarespace, make sure you read our comparison features that pit Wix vs Squarespace vs Weebly, WordPress vs Wix vs Squarespace, and Wix vs Squarespace. Find out where it sits in our guides to the best website builders, the best small business website builders, and the best ecommerce website builders.

The Verdict
4

out of 5

Squarespace website builder review 2021

Squarespace is a great website builder for those uninterested in website coding. It takes some practice to get used to the editing flow, but once you do, a gorgeous website is easy to make.

Richard Sutherland

Richard brings over 20 years of website development, SEO, and marketing to the table. A graduate in Computer Science, Richard has lectured in Java programming, and has built software for companies including Samsung and ASDA. Now, he writes for TechRadar, Tom's Guide, PC Gamer, and Creative Bloq.