The goal of the new body is to have a transformative impact on society.
There are some casualties that agencies must accept if they are to thrive in this uncertainty and still be going strong in 2050.
We are definitely not saying “don’t do it”, but we certainly are saying “look and plan carefully before you leap” in the rush to move from buy to build.
Putting appropriate measures and processes in place to protect personal data will not only ensure that your business is protected from GDPR fines, but at the same time these solutions will also protect your IP.
The decision to bring your marketing or advertising in-house should be examined carefully and with due diligence.
The marketing game is changing. Today’s marketers are more data-driven. They’re obsessed with results and ROI. And they’re laser-focused on the one thing that helps them deliver both – technology.