The new addition means the app will now offer suggested venues based on context, such as time of day and weather, and will learn the user's preferences the more it is used.
The location specialists wants to sign licensing agreements with its largest customers in order to make revenue from the trove of data it has from customer check-ins.
Like the established app Foursquare, the colourful new cards will show Facebook content like music and photos when users check in to a location.
The social location service has persuaded DFJ Growth and Smallcap World Fund to invest with the money being used to help it expand further internationally.
Microsoft are one a few companies said to be interested in stumping up cash for an equity stake in the location based social networking service.
Have you ever run into a VC lately? He or she will probably bore you to death with Social, Mobile and Cloud things.
The rules being put in place are intended to prevent commercial infractions and avoid scandal, according to a senior official.
Google has significantly reduced the cost of embedding its Maps service, as high-profile defections threaten to derail is popularity.
Mobile check-in app Foursquare has debuted a new redesign that emphasises smart recommendation over static social networking.