Despite its importance in, personalisation has become a double-edged sword for almost every sector.
Several major online businesses are expected to hold some form of protest this week against proposals that could see ISPs increase charges for faster Internet access.
As the debate over an open Internet gathers pace, the issue looks set to break a number of online records, with it already being the most digitally commented on subject in FCC history.
The inventor of the world wide web calls on Internet users to demand legal protection and privacy safeguards in the wake of the US internet surveillance scandal.
Neelie Kroes, head of Europe's Digital Agenda, proposes major changes aimed at securing a unified telecommunications industry and maintaining an open Internet.