Remember how U2 launched its brand now album alongside the iPhone 6 and iPhone 6 plus? We've been combing the figures to find out if it was a success or a failure.
Those who loathe Cupertino have had plenty to chuckle about since the launch of iOS 8 and the new iPhone 6 models.
Unhappy forced customers of the new U2 album can have it digitally removed after Apple launched a tool to delete it from personal iTunes libraries yesterday.
Apple launch events are normally about getting people to part with their cash rather than giving things away for free. This time though, you can get U2's brand new album on iTunes.